How Browsi Maintains and Improves CLS

Content Layout Shift (CLS) is a crucial metric within Google's Core Web Vitals, directly impacting user experience and search rankings. It measures unexpected layout changes on a webpage, which can be frustrating for users and lead to lower engagement rates. Ad placements are often a significant contributor to CLS, making it essential to adopt solutions that maintain a stable and seamless site layout.

How Browsi Helps Minimize CLS

Browsi leverages advanced AI-powered prediction technology to ensure ads are rendered without causing visual shifts. This dynamic approach adapts to user behavior and site conditions, helping publishers maintain a stable and user-friendly experience.

Key Features of Browsi's Solution

• Browsi Prediction for Seamless Rendering: Browsi’s advanced AI-powered prediction ensures that ads are rendered only when they will not cause visual shifts. This approach dynamically adjusts to user behavior and site conditions.

• Real-Time Analysis: Our system constantly monitors the rendering environment, dynamically adjusting ad delivery to maintain a stable layout and improve Core Web Vitals.

• Behavior Prediction with High Accuracy: Browsi’s AI achieves over 90% accuracy in predicting user behavior, allowing us to render ads below the fold before users scroll, creating a seamless experience as though the ads were always in place.

• Reduction of Problematic Ad Units: For ad units known to cause CLS, Browsi’s technology takes over placement and management, eliminating the disruptions caused by traditional setups.

With Browsi, publishers gain the tools to overcome the challenges of CLS while optimizing their ad revenue strategies. Whether addressing select ad units or transitioning to full-stack management, Browsi ensures a seamless, user-friendly experience and measurable results.