Browsi Query Tool - Dimensions
Dimension | Description |
|---|---|
Site | Site key. Your site key is the attribute taken from the script tag located on the head of your page. For example: data-sitekey="browsi"Here, your "Site" is browsi. |
URL | Specific urls of the Browsi integrated site. |
Query param | Query parameters are a defined set of parameters attached to the end of a url. |
Device type | Desktop, Tablet or Mobile. |
Layout | Name of the layout that targets your audience. |
Position type | Type of ad position type to identify the type of ad that has been served and where. Position Types:
|
Traffic source | Direct: Visitors that visit your site by typing your URL into their browser, or through an undefined channel. Search: Visitors that discover your website by searching a keyword in a search engine (Google, Bing, Yahoo) and that click on your listing. Social: Traffic sent from social media sites such as Facebook or Twitter. |
Benchmark traffic | Percentage of traffic where Browsi is not running ads on the page. This helps us understand and measure user engagement the page. |
Demand type | Type of demand that has been served on a page, e.g. Header Bidding, Google Ad Manager (GAM), Amazon DSP. |
Ad unit | Ad units are the first component of your GAM inventory. They define the size of an ad and the specific location where an ad would appear on a page. |
Viewability prediction | Number representing a percentage for viewability prediction rate that the engine targets to place ads. I.e., 0.7 represents 70%. Here the engine will find a predictive placement that has a viewability prediction of 70% and above. When this placement is found and the engine ran its algorithm it will serve the ad accordingly to the user engagement on the page. |
Bidder name (for Header Bidding) | Bidder name of the demand ad placed on the page. |