Reporting System - Browsi Query Tool

Background

The Browsi Query Tool (or BQT) is a state of the art reporting system that was custom made just for you. It is used to generate specific ad reports tailored to your needs.

You'll be able to filter, customize and automate scheduled reports based on some of the most specific metrics to get the most accurate view of your ad inventory statistics.

Reports you create will be collected in the dashboard, your one-stop-shop for ad reporting.

Creating a new report

Report types

Inventory and Supply

Get a performance report of all your inventory and supply. You can view and track your inventory performance based on multiple metrics, such as viewability rates, highest bids, demand type, viewable impressions and much more.

Revenue and Pricing(tohide)

This report displays multiple metric statistics based on the revenue generated by Browsi compared to the initial revenue generated before Browsi. These comparisons are represented by change in CPM, RPM, Monthly Revenue Generated, ROI, AMR and more.

Filters

You can filter reports based on a variety of dimensions, such as site name, url, demand source, traffic source, layout name and more.

It helps you focus your reports based on these attributes to provide a more accurate report.

Dimensions

Dimension help you group and break down your data, to create meaningful comparisons.

You can find a full list of the BQT’s supported dimensions, and their definitions, here. 

Metrics

Metrics quantify your ad activity to help answer your questions, and are the backbone of data-driven decision making.

These metrics represent the attributes Browsi helps generate as revenue, rates and volume.

They are used to track demand and supply performance as well as understanding how your impressions are being rendered and viewed on the page.

You can find a full list of the BQT’s supported metrics, and their definitions, here.