Ad Performance Dashboard

Dashboard purpose

This Dashboard was designed to centralize and visualize all of the important KPIs in order to evaluate the performance of Browsi ads.

How to use

1. Select the desired filters on the top selection bar, and apply selections. Filters include site, Device & Time period

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2. Below the filters bar, you can see the KPIs and data generated by the Browsi powered units: Revenue, Performance, Inventory allocation and so on.

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Data requirements and explanations

Browsi Traffic

The data presented in this Dashboard will reflect only on Browsi powered units.

Required Key values

• BrowsiId key will be set up on GAM for all Browsi slots in order to reflect the performance generated by Browsi. (Revenue, Impressions, Line Item allocation)

Data sources

• Total Complete Pageviews - measured by Browsi (affects RPM and ads per page calculation)

• Impressions - measured by GAM (affects ads per page, CPM and viewability calculation).

• Viewability - measured by Browsi, GAM, and Moat. Selection available on the viewability tile

• Revenue and clicks - measured by GAM (affects RPM, CTR, and CPM calculation).

• IVT (invalid traffic) - derived from MOAT analytics