Layout Comparison dashboard

Owned by Hadas Makovsky (Unlicensed)
Last updated: Jun 01, 2023
2 min read

Dashboard purpose 

This Dashboard was created in order to facilitate an easy way to compare performance between two layouts or two layout groups.

How to use

  1. Select site (or sites), device, and a time period on the top selection bar, and apply selections.

  2. Click ‘Add layout’ under ‘Group A’, select the layout (or layouts) for the first comparison group, and apply selection

3. Repeat for ‘Group B’.

4. Click the ‘Compare’ button.

If the Layouts have been changed, press “compare” to see updated data

5. You can see the comparison between the layouts in the tiles and graphs under the selection bars:

  • Ads per page, RPM, viewability and CTR for the time period selected

 

  • RPM and CPM over the selected time period

  • Viewability, ads per page, CTR and fill rate over time

 

Data sources

  • Pageviews - measured by Browsi (affects RPM and ads per page calculation)

  • Impressions and viewability - measured both by Browsi and GAM, selection available on the relevant tile (affects ads per page, CPM and viewability calculation).

  • Revenue and clicks - measured by GAM (affects RPM, CTR, and CPM calculation).

Data requirements and explanations

browsiLayout key-value

The layout comparison dashboard relies on the ‘browsiLayout=n’ key-value, that allows Browsi to connect layouts to different GAM metrics. Granting Browsi permissions to create key-values in the publisher GAM is necessary for the data flow.

The data presented in the dashboard for each layout will be sent on the impressions that got the ‘browsiLayout=n’ key-value. Unless the publisher configures this key-value on their impressions, the data in the dashboard will present Browsi impressions only.