Video Reporting - Metrics
- Yahel Galili
Category | Metric | Explanation |
|---|---|---|
Funnel | Inventory | Number of times Browsi Player loaded to a page |
Request | Bid request was sent to an advertiser | |
Bid | Advertiser responded to our request with a bid response, to play an ad | |
Impression | Ad started playing based on the winning bid response | |
Viewable impression | During an impression, at least 50% of ad creative pixels were in the user’s viewport for at least 2 seconds | |
Content start | On an accompanying content or instream player, video content started playing | |
Content complete | On an accompanying content or instream player, a video file has played all the way to its end | |
Content ratio | Rate of video files that played to the end out of all video files that started playing (content complete / content start) | |
Player completed | For an outstream player, the final auction has ended and all of the bid responses have played, and the player is paused for the rest of the pageview; for an accompanying content or instream player, the content playlist has also played to its end. | |
Revenue | Viewability (%) | Viewable impressions / total impressions |
Fill rate - supply (%) | Total impressions / total inventory | |
Fill rate - demand (%) | Total impressions / total requests | |
Net CPM ($) | Revenue / total impressions * 1,000 after applying rev-share or fixed CPM | |
Net RPM - supply ($) | CPM after applying rev-share or fixed CPM * supply fill rate | |
Net RPM - demand ($) | CPM after applying rev-share or fixed CPM * demand fill rate | |
Net revenue ($) | Revenue after applying rev-share or fixed CPM | |
User Interaction | Ad 25% | Number of times ad duration reached first quartile, e.g. 2.5 seconds out of 10 |
Ad 50% | Number of times ad duration reached second quartile, e.g. 5 seconds out of 10 | |
Ad 75% | Number of times ad duration reached third quartile, e.g. 7.5 seconds out of 10 | |
Ad 100% | Number of times ad finished playing fully | |
Ad click | Number of times the user clicked an ad | |
Ad closed | Number of times the user closed the player while an ad was playing | |
Content closed | Number of times the user closed the player while content was playing | |
Ad skipped | Number of times the user clicked the ‘skip ad’ button | |
Ad paused | Number of times the user paused an ad | |
Ad resumed | Number of times the user resumed an ad after pausing it | |
Ad muted | Number of times the user muted an ad |