Revenue Prediction Key Values
- Barak Broitman
Browsi’s Revenue Predictor is a powerful tool that allows you to forecast how much an ad slot is likely to earn before the ad is even served. By tapping into this data in real-time, you can dynamically adjust your monetization strategy to get the most out of every impression.
What is the Revenue Prediction?
Browsi’s Revenue Predictor analyzes real-time signals to predict the expected revenue for each ad slot. The prediction is expressed in one of the following values:
High – This impression is likely to earn high revenue.
Medium (Med) – This impression is expected to earn moderate revenue.
Low – This impression is likely to earn low revenue.
No fill – There is a high chance of no fill, meaning no ad will be served.
The score is normalized per each site according to its CPM history
This prediction helps you make smarter ad decisions—like whether to go with direct campaigns, set a price floor, or switch to programmatic.
How to Use Predictions to Optimize Revenue
Use Browsi’s revenue predictions to guide your strategy:
Target Line Items
Use prediction values to target specific line items:
High revenue → Serve premium direct deals or high-priority programmatic.
Medium → Target mid-tier demand.
Low or no fill → Consider low-tier demand, fallback networks, or passbacks.
Set Dynamic Price Floors
Adjust your pricing rules based on the predicted value:
High → Set higher floor prices to maximize yield.
Medium or low → Lower your floors to ensure fill while still earning.
No fill → Consider skipping the ad call or using a backup monetization method.
Setting Key-Values in GAM
To use revenue prediction with GAM, you need to set the key-values that Browsi passes with every ad request in GAM.
Go to your Google Ad Manager Account.
Navigate to Inventory > Key-values.
Select 'New key-values”
Set the Name and Display name to "browsiRevenue".
Set the Value Type to "Predefined".
Set Report on values to "Include values in reporting"
On Targeting values, add these values:
highmediumlowno fill
8. Click Save
