Viewability Prediction Key Values

Browsi's Viewability Predictions lets you serve ads based on viewability predictions determined by the Browsi AI Engine.

By passing the Viewability prediction KV per ad request, you can segment your inventory by viewability tiers , allocate high quality impressions to viewability sensitive campaigns and optimize your ADX unified pricing rules, per viewability predictions. (Higher viewability will get higher pricing)

In order to utilize this feature, you need to set specific key values per viewability tier.

Setting Viewability Predictions Key Values

1. Navigate to your Google Ad Manager > Key-values screen.

2. Create a new key

   Open

   

Open

3. Set Name and Display name to "browsiViewability".

4. Set Value Type to"Predefined".

5. Set Report on values to "Include values in reporting".

6. Create 11 Targeting values 0.00, 0.10, 0.20, 0.30, 0.40, 0.50, 0.60, 0.70, 0.80, 0.90, 1.00 and ‘NA’.

7. Click save