Viewability Prediction and CTR

To illustrate findings that viewability positively affects CTR, Browsi presents sample data from multiple ad units on live partner sites. The data represents Browsi’s Viewability Predictor parsing impressions into increments of 10% viewability, and the color coding shows the correlation between improved viewability and improved CTR.

Conclusion

Higher viewability rates translate to better CTR – as indicated by the green rows below. In combination with Browsi’s dynamic, data-driven inventory, Browsi’s viewability predictor can target demand sources across programmatic and direct, enabling publishers to achieve both high CTR and high viewability rates across the entire demand stack at once.

Open

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