Video CMS Playlists

Intro

Playlists are where you manage the actual content that Browsi’s instream player will serve to your audience.

While you can manage a single default playlist to serve to all of your users, you can also use targeted playlists to tailor content to your user segments.

Default playlist

A default playlist must always be active before any other playlist can be added, to serve as a fallback and ensure content is always available to your instream players.

If your sites share a similar subject material and target audience, it’s easiest to maintain the default playlist with no additional playlists

I you want to use targeted playlists, we recommend:

1. Adding any content you add to targeted playlists to the default playlist as well

2. Finding a few evergreen videos to add to this playlist, with the appropriate category and language based on your sites, and then maintain only the targeted playlists

Targeted playlists

Targeted playlists are a powerful tool for managing different content catalogues for different sites and user segments.

The most common use cases for this are tailoring content language to user segments, and tailoring video content categories to article content categories.

Targeting can be based on:

1. Player tag - when you implement different tags on different groups of domains, this targeting option is a very convenient way to match video content with domain content.

2. Domain - across a whole domains, article content is usually consistent in language, and often in category as well. This making it a good way to match video content.

3. Country - when your user base comes from different countries, you can use this targeting dimension to cater to their native languages

4. URL contains - your sites may separate content categories into different sections, which is usually reflected in URL paths.
   For example, a news site may have a sports section with the URL www.site.com/sports/article_id and an entertainment section with the URL www.site.com/entertainment/article_id.
   In which case you can maintain a sports playlist targeted to URLs that contain “/sports/” and an entertainment playlist targeted to URLs that contain “/entertainment/”

5. Meta tags - the player will read all meta description and meta keywords on the page, and will serve playlists that match values in these meta tags.

Additional options

Auto-update playlists

By navigating to a playlist’s ‘Settings’ tab, you can subscribe that playlist to any new video that meets the selected conditions.

Use this feature in combination with a connected MRSS feed or Youtube channel to fully automate your content management on the Video Console.

Alternatively, you can subscribe a to content in a specific language or in a specific category to maintain an evergreen playlist.

Open

Notes about playlists