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Introduction
The Video Console’s Demand screen lets you plug your demand stack into Browsi Player, as additional advertisers.
With advertiser targeting, you can make sure you comply with any agreement you have with advertisers rela
Initial setup
You’ll find the ‘ADD ADVERTISER’ button on the top right of the Demand screen
Clicking it will display a list of our supported SSPs and integrations. Can’t find the one you’re looking for? Talk to your CSM and we’ll work on adding the missing integrations
Once you select the SSP and integration, and click ‘NEXT’, you’ll be asked for the IDs required by the advertiser. The Video Console will ask you for the specific IDs required by each advertiser - required inputs detailed here.
Fill these in and click ‘SAVE’ - and you’re done! Browsi Player will start sending requests to the new advertiser immediately
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Special cases - specific integrations will require additional steps to set up:
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Targeting
Once an advertiser is set up, you can add targeting configurations to make sure it’s only active where you want it to be.
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The table’s targeting column is also available to clarify which dimensions are included or excluded, and how many values are in each:
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Editing an
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existing advertiser
You can freely edit an existing advertiser’s:
Name - click the pencil icon next to the name and then the tick icon once done
State - you can pause and reactivate advertisers with the state toggle
Request parameters - any ID sent with requests to the advertiser can be edited on the request parameters tab
Targeting - as described above
Reporting
The performance of advertisers you add from the Demand screen can be compared by using the ‘Advertiser Name’ dimension, in both the Overview screen’s widgets and Explore screen’s reports
You can also compare different seats/targeting configurations with the same exchange by adding the ‘Exchange Name' dimension - to lump that exchange’s advertisers together in reports