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Introduction
By setting up Unified Pricing Rules, and using key-values to target them, Browsi’s video player can optimize your AdX demand in real time.
While the process may seem a bit complicated, it can create significant uplift for your demand. The setup is a one-time process, and this step-by-step guide details everything you’ll need to do.
Floor distribution
Before setting up any pricing rules and their key-values on GAM, to get the ball rolling you’ll need to decide on the distribution of floor prices you’ll give Browsi access to.
The more options you create for us, the better our optimization will be. We recommend intervals of $0.20 between $0.25 and $4.05, and then intervals of $0.40 between $4.05 and $10.05:
$0.25 | $0.45 | $0.65 | $0.85 | $1.05 |
$1.25 | $1.45 | $1.65 | $1.85 | $2.05 |
$2.25 | $2.45 | $2.65 | $2.85 | $3.05 |
$3.25 | $3.45 | $3.65 | $3.85 | $4.05 |
$4.45 | $4.85 | $5.25 | $5.65 | $6.05 |
$6.45 | $6.85 | $7.25 | $7.65 | $8.05 |
$8.45 | $8.85 | $9.25 | $9.65 | $10.05 |
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If the native currency selected for your GAM account is not USD, convert the selected floors to your currency when setting up Unified Pricing Rules - for optimization purposes this will do |
Once you decide on the floor distribution, you can set up the key-values and Unified Pricing Rules.
Key-values
In GAM’s side menu, under Inventory, navigate to Key-values
Click ‘New key-value’
Name the new key according to your naming convention, e.g. BrowsiFloor
Set the value type as Predefined
Set value reporting to ‘Do not include values in reporting’
Click ‘New values’
Add as many values as the pricing rules in the floor distribution, one per row - e.g. BV_0.25 (Browsi Video, $0.25 floor price)
Click save
Unified Pricing Rules
In GAM’s side menu, under Inventory, navigate to Pricing rules
Click 'New unified pricing rule
Name the pricing rule according to your naming conventions, e.g. BV_0.25
Targeting
Inventory - select the placement you created for Browsi
Custom targeting - select the key-value set up for this floor
Pricing - select ‘Set floor prices’ and add the actual floor
Click ‘Save’
Repeat for all floors
Share the floor distribution with Browsi
This is the last step required for Browsi’s video player to optimize based on the floors you set up above.
Please create a csv file, Google Sheet etc. with 3 columns:
Floor price - the floor price in USD; only numbers, with no USD symbol
Key - the key you used to target UPRs; should be identical on all rows
Value - the specific floor you used to target that floor’s UPR
Example:
Floor price | Key | Value |
|---|---|---|
0.25 | BrowsiFloor | BV_0.25 |
0.45 | BrowsiFloor | BV_0.45 |
0.65 | BrowsiFloor | BV_0.45 |
… | … | … |
Once done, share the table with your Browsi CSM - we’ll take it from here.