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Category

Metric

Explanation

Funnel

Inventory

Number of times Browsi Player loaded to a page

Request

Bid request was sent to an advertiser

Bid

Advertiser responded to our request with a bid response, to play an ad

Impression

Ad started playing based on the winning bid response

Viewable impression

During an impression, at least 50% of ad creative pixels were in the user’s viewport for at least 2 seconds

Revenue

Viewability (%)

Viewable impressions / total impressions

Fill rate - supply (%)

Total impressions / total inventory

Fill rate - demand (%)

Total impressions / total requests

Net CPM ($)

Revenue / total impressions * 1,000 after applying rev-share or fixed CPM

Net RPM - supply ($)

CPM after applying rev-share or fixed CPM * supply fill rate

Net RPM - demand ($)

CPM after applying rev-share or fixed CPM * demand fill rate

Net revenue ($)

Revenue after applying rev-share or fixed CPM

User Interaction

Ad 25%

Number of times ad duration reached first quartile, e.g. 2.5 seconds out of 10

Ad 50%

Number of times ad duration reached second quartile, e.g. 5 seconds out of 10

Ad 75%

Number of times ad duration reached third quartile, e.g. 7.5 seconds out of 10

Ad 100%

Number of times ad finished playing fully

Ad click

Number of times the user clicked an ad

Ad closed

Number of times the user closed the player while an ad was playing

Content closed

Number of times the user closed the player while content was playing

Ad skipped

Number of times the user clicked the ‘skip ad’ button

Ad paused

Number of times the user paused an ad

Ad resumed

Number of times the user resumed an ad after pausing it

Ad muted

Number of times the user muted an ad

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