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  1. In GAM’s side menu, under Inventory, navigate to Key-values

  2. Click 'New key-value,

  3. Name the new key according to your naming convention, e.g. BrowsiFloor

  4. Set the value type as Predefined

  5. Set value reporting to ‘Do not include values in reporting’

  6. Click ‘New values’

  7.  

Previous step - create line item

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