Intro
Playlists are where you manage the actual content that Browsi’s instream player will serve to your audience.
While you can manage a single default playlist to serve to all of your users, you can also use targeted playlists to tailor content to your user segments.
Default playlist
A default playlist must always be active before any other playlist can be added, to serve as a fallback and insure content is always available to your instream players.
If your sites share a similar subject material and target audience, it’s easiest to maintain the default playlist with no additional playlists
I you want to use targeted playlists, we recommend:
Adding any content you add to targeted playlists to the default playlist as well
Finding a few evergreen videos to add to this playlist, with the appropriate category and language based on your sites, and then maintain only the targeted playlists
Targeted playlists
Targeted playlists are a powerful tool for managing different content catalogues for different sites and user segments.
The most common use cases for this are tailoring content language to user segments, and tailoring video content categories to article content categories.
Targeting can be based on:
Player tag - when you implement different tags on different groups of domains, this targeting option is a very convenient way to match video content with domain content.
Domain - across a whole domains, article content is usually consistent in language, and often in category as well. This making it a good way to match video content.
Country - when your user base comes from different countries, you can use this targeting dimension to cater to their native languages
URL contains - your sites may separate content categories into different sections, which is usually reflected in URL paths.
For example, a news site may have a sports section with the URL www.site.com/sports/article_id and an entertainment section with the URL www.site.com/entertainment/article_id.
In which case you can maintain a sports playlist targeted to URLs that contain “/sports/” and an entertainment playlist targeted to URLs that contain “/entertainment/”Meta tags - coming soon
Notes about playlists
Playlists can only be activated after at least one video is added to them
The default playlist can’t be paused once active, to insure content is always available to your instream player. Contact you CSM with any question about this.
Playlist targeting must be unique to insure a single playlist is served to the player. This means you will not be able to save 2 different playlists with the same targeting settings
When more than one targeted playlist still matches the current session, the playlist with more targeting dimensions will “win”.
For example, playlist #1 targets tag 1 in US and playlist #2 simply targets US. When both playlists are a match, playlist #1 will be served because it is more specific.When more than one targeted playlist still matches the current session, and both have the same number of targeting dimensions, a set hierarchy will determine which playlist is served, which matches the order of targeting dimensions in the UI - player tag > domain > country > URL.
For example, playlist #1 targets tag 1 and playlist #2 targets US. When both playlists are a match, playlist #1 will be served because tag targeting is “stronger” than country targeting.