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Dashboard purpose

This dashboard represents the core performance of your ad inventory powered by Browsi.

How to use

  1. Select the desired filters on the top selection bar, and apply selections. You can also select a specific unit to observe performance per specific unit.

Data requirements and explanations

Browsi Traffic

The data presented in this Dashboard will reflect only on Browsi powered units.

Required Key values

  • BrowsiId key will be set up on GAM for all Browsi slots in order to reflect the performance generated by Browsi. (Revenue, Impressions, Line Item allocation)

  • BrowsiId key will be set up on GAM for all Browsi slots in order to reflect the performance generated by Browsi.

Data sources

  • Pageviews - measured by Browsi (affects RPM and ads per page calculation)

  • Impressions and viewability - measured both by Browsi and GAM, selection available on the relevant tile (affects ads per page, CPM and viewability calculation).

  • Revenue and clicks - measured by GAM (affects RPM, CTR, and CPM calculation).

  • IVT data is based on MOAT

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