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Dashboard purpose

This dashboard represents the core performance of your ad inventory powered by BrowsiDashboard was designed to centralize and visualize all of the important KPIs in order to evaluate the performance of Browsi ads.

How to use

  1. Select the desired filters on the top selection bar, and apply selections. Filters include site, Device & Time period

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  2. Below the filters bar, you can see the KPIs and data generated by the Browsi-powered units: Revenue, Performance, Inventory allocation and so on.

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Data requirements and explanations

Browsi Traffic

The data presented in this Dashboard will reflect only on Browsi powered units.

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  • Total Complete Pageviews - measured by Browsi (affects RPM and ads per page calculation)

  • Impressions - measured by GAM (affects ads per page, CPM and viewability calculation).

  • Viewability - measured by Browsi, GAM, and Moat. Selection available on the viewability tile

  • Revenue and clicks - measured by GAM (affects RPM, CTR, and CPM calculation).

  • IVT (invalid traffic) data is based on - derived from MOAT analytics

Note

Total Complete Pageviews in the Dashboard represent Pageviews with a Browsi tag, excluding Bot and undefined traffic. This may cause a discrepancy between total Pageviews and Complete Pageviews