Category | Metric | Explanation |
|---|---|---|
Funnel | Inventory | Number of times Browsi Player loaded to a page Browsi Playerがページに読み込まれた回数 |
Request | Bid request was sent to an advertiser Bid requestが広告主に送信された | |
Bid | Advertiser responded to our request with a bid response, to play an ad 広告主は、広告を再生するために、bid responseで私たちの要求に応えます。 | |
Impression | Ad started playing based on the winning bid response bid responseに基づいて広告再生開始 | |
Viewable impression | During an impression, at least 50% of ad creative pixels were in the user’s viewport for at least 2 seconds impression中、広告クリエイティブのピクセルの少なくとも50%が、ユーザーのviewport内に少なくとも2秒間存在した。 | |
Revenue | Viewability (%) | Viewable impressions / total impressions |
Fill rate - supply (%) | Total impressions / total inventory | |
Fill rate - demand (%) | Total impressions / total requests | |
Net CPM ($) | Revenue / total impressions * 1,000 after applying rev-share or fixed CPM rev-shareまたは固定CPM適用後のRevenue / total impressions * 1,000 | |
Net RPM - supply ($) | CPM after applying rev-share or fixed CPM * supply fill rate rev-shareまたは固定CPM適用後のCPM * supply fill rate | |
Net RPM - demand ($) | CPM after applying rev-share or fixed CPM * demand fill rate rev-shareまたは固定CPM適用後のCPM * supply fill rate | |
Net revenue ($) | Revenue after applying rev-share or fixed CPM rev-shareまたは固定CPM適用後の収益 | |
User Interaction | Ad 25% | Number of times ad duration reached first quartile, e.g. 2.5 seconds out of 10 広告時間が四文位数の数値に達した回数（例：10回中2.5秒） |
Ad 50% | Number of times ad duration reached second quartile, e.g. 5 seconds out of 10 広告時間が四文位数の数値に達した回数（例：10回中5秒） | |
Ad 75% | Number of times ad duration reached third quartile, e.g. 7.5 seconds out of 10 広告時間が四文位数の数値に達した回数（例：10回中7.5秒） | |
Ad 100% | Number of times ad finished playing fully 広告の完全再生終了回数 | |
Ad click | Number of times the user clicked an ad ユーザーが広告をクリックした回数 | |
Ad closed | Number of times the user closed the player while an ad was playing 広告再生中にユーザーがプレーヤーを閉じた回数 | |
Content closed | Number of times the user closed the player while content was playing コンテンツ再生中にユーザーがプレーヤーを閉じた回数 | |
Ad skipped | Number of times the user clicked the ‘skip ad’ button ユーザーが‘skip ad’ボタンをクリックした回数 | |
Ad paused | Number of times the user paused an ad ユーザーが広告を一時停止した回数 | |
Ad resumed | Number of times the user resumed an ad after pausing it ユーザーが広告を一時停止した後に再開した回数 | |
Ad muted | Number of times the user muted an ad ユーザーが広告をミュートした回数 |
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