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Click on the relevant ad type
Select ‘Add/ Edit Placements’
Choose the wanted Placement, and click Edit
Under the Provider Configuration, open 'GAM'
Press on '+Add Slot Level Targeting'
Add the Key and value
You can choose whether you would like the value to be Dynamic or Predefined.
Multiple KVs can be sent out by clicking on the '+Add Page Level Targeting'
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Page level targeting: Set key-values that will be sent across all ad slots on your page.
1. Go to the Advance Layout features (Click on the wrench tool on the layout level)
2. Scroll down to the Page Level Targeting
3. Add the Key and value to all slots in this layout
You can choose whether you would like the value to be Dynamic or Predefined.
Multiple KVs can be sent out by clicking on the '+Add Page Level Targeting'
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