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Total Complete Pageviews - measured by Browsi (affects RPM and ads per page calculation)
Impressions - measured by GAM (affects ads per page, CPM and viewability calculation).
Viewability - measured by Browsi, GAM, and Moat. Selection available on the viewability tile
Revenue and clicks - measured by GAM (affects RPM, CTR, and CPM calculation).
IVT (invalid traffic) data is based on - derived from MOAT analytics
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Total Complete Pageviews in the Dashboard represent Pageviews with a Browsi tag, excluding Bot and undefined traffic. This may cause a discrepancy between total Pageviews and Complete Pageviews |