...
Select the desired filters on the top selection bar, and apply selections. You can also select a specific unit to observe performance per specific unit.Filters include site, Device & Time period
Below the filters bar, you can see the KPIs and data generated by the Browsi powered units
Data requirements and explanations
...
BrowsiId key will be set up on GAM for all Browsi slots in order to reflect the performance generated by Browsi. (Revenue, Impressions, Line Item allocation)
BrowsiId key will be set up on GAM for all Browsi slots in order to reflect the performance generated by Browsi.
Data sources
Total Complete Pageviews - measured by Browsi (affects RPM and ads per page calculation)
Impressions and viewability - measured both by Browsi and GAM , selection available on the relevant tile (affects ads per page, CPM and viewability calculation).
Viewability - measured by Browsi, GAM, and Moat. Selection available on the viewability tile
Revenue and clicks - measured by GAM (affects RPM, CTR, and CPM calculation).
IVT (invalid traffic) data is based on MOAT analytics
| Note |
|---|
Total Complete Pageviews in the Dashboard represent Pageviews with a Browsi tag, excluding Bot and undefined traffic. This may cause a discrepancy between total Pageviews and Complete Pageviews |