Custom Refresh

The "Custom Refresh" feature is a powerful tool that allows publishers to set varying refresh rates for the same ad placements using granular rules. By leveraging variables such as ad units, line item types, order IDs, devices, and more, publishers can create specific rules to control ad refresh behavior. This feature offers enhanced flexibility and control, enabling publishers to optimize revenue while maintaining a balanced user experience.

Open

Creating your first rule

1. In the sidebar, select “Refresh Rates.”

2. Click “Add Rule.”

3. After setting your rule, click “Save.”

4. Once saved, activate the rules by toggling “Custom Refresh” at the top of the page.

Rule settings

Browsi’s refresh rates feature allows the creation of rules using various variables. Here’s an explanation of each of the settings:

Priority

The refresh's activation depends on the priority assigned to the rules you’ve created, which is determined by their position in the rules table and displayed in the “Priority” column.

When the custom refresh is active, Browsi scans the rules one by one during the user’s session, starting from the top of the table. The first rule that matches the conditions of the displayed ad will be applied. If no match is found, the system will proceed to the second rule, then the third, and so on, until a suitable rule is identified.

Rule name

Add a name to easily identify the rule. It does not influence the refresh logic.

Refresh rate

Set the desired refresh rate (in seconds) for the rule.

Ad type

Set if you want the rule to affect Browsi’s ads, your ads, or both.

Device

Define the target device(s) for the rule - Mobile & Tablet, Desktop, or both.

Ad Units

Add ad units to the list and choose whether to include them in the rule or exclude them.

This field uses 'contains' logic, meaning it matches partial values. For example, if you enter 'browsi,' the rule will include or exclude both '/12345,6789/browsi_video' and '/12345,6789/browsi'.

Line Item Types

Add line item types to the list and choose whether to include them in the rule or exclude them.

Order IDs

Add order IDs to the list and choose whether to include them in the rule or exclude them.

Line Item IDs

Add line item IDs to the list and choose whether to include them in the rule or exclude them.

Summary

By using the "Custom Refresh" feature, publishers can achieve more granular control over their ad refresh behavior, aligning it with audience behavior and maximizing revenue potential while maintaining a balanced user experience.

For further assistance or inquiries, please contact your Browsi Account Manager.