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You can now measure what’s the share of each tier among your inventory and compare its performance in terms of CTR, Fill Rate, eCPM.
Each impression from the inventory falls into one of the three tiers, providing insight into measurement against the inventory’s insights for inventory allocation - Direct campaigns / Programmatic, according to the importance of the viewability rate in this setting.
Filters
Data can be filtered per Ad units, Devices, Line item types and time period.
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