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Table of Contents

Introduction

By setting up Unified Pricing Rules, and using key-values to target them, Browsi’s video player can optimize your AdX demand in real time.

While the process may seem a bit complicated, it can create significant uplift for your demand. The setup is a one-time process, and this step-by-step guide details everything you’ll need to do.

Floor distribution

Before setting up any pricing rules and their key-values on GAM, to get the ball rolling you’ll need to decide on the distribution of floor prices you’ll give Browsi access to.

The more options you create for us, the better our optimization will be. We recommend intervals of $0.20 between $0.25 and $4.05, and then intervals of $0.40 between $4.05 and $10.05:

$0.25

$0.45

$0.65

$0.85

$1.05

$1.25

$1.45

$1.65

$1.85

$2.05

$2.25

$2.45

$2.65

$2.85

$3.05

$3.25

$3.45

$3.65

$3.85

$4.05

$4.45

$4.85

$5.25

$5.65

$6.05

$6.45

$6.85

$7.25

$7.65

$8.05

$8.45

$8.85

$9.25

$9.65

$10.05

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If the native currency selected for your GAM account is not USD, convert the selected floors to your currency when setting up Unified Pricing Rules - for optimization purposes this will do

Once you decide on the floor distribution, you can set up the key-values and Unified Pricing Rules.

Key-values

  1. In GAM’s side menu, under Inventory, navigate to Key-values

  2. Click ‘New key-value’

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  3. Name the new key according to your naming convention, e.g. BrowsiFloor

  4. Set the value type as Predefined

  5. Set value reporting to ‘Do not include values in reporting’

  6. Click ‘New values’

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  7. Add as many values as the pricing rules in the floor distribution, one per row - e.g. BV_0.25 (Browsi Video, $0.25 floor price)

  8. Click save

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Unified Pricing Rules

  1. In GAM’s side menu, under Inventory, navigate to Pricing rules

  2. Click 'New unified pricing rule

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  3. Name the pricing rule according to your naming conventions, e.g. BV_0.25

  4. Targeting

    1. Inventory - select the placement you created for Browsi

    2. Custom targeting - select the key-value set up for this floor

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  5. Pricing - select ‘Set floor prices’ and add the actual floor

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  6. Click ‘Save’

  7. Repeat for all floors

Share the floor distribution with Browsi

This is the last step required for Browsi’s video player to optimize based on the floors you set up above.

Please create a csv file, Google Sheet etc. with 3 columns:

  1. Floor price - the floor price in USD; only numbers, with no USD symbol

  2. Key - the key you used to target UPRs; should be identical on all rows

  3. Value - the specific floor you used to target that floor’s UPR

Example:

Floor price

Key

Value

0.25

BrowsiFloor

BV_0.25

0.45

BrowsiFloor

BV_0.45

0.65

BrowsiFloor

BV_0.45

…

…

…

...

導入

Browsi PlayerでGoogleの需要を収益化するには、まずUPRとそれぞれに対応するキーバリューのリストをご提供いただく必要があります。ほとんどの場合、このキーバリュー作成は、最初に広告ユニットを追加する際にのみ必要です。すでに同じGAMアカウント内にUPRとキーバリューの組み合わせが存在する場合は毎度作成しなくても問題ありません。

Note

ただし、UPRのキーバリューが異なる複数の広告ユニットを利用したい場合は、Browsiアカウントマネージャーにお問い合わせください。

手順

...

  1. 他の入札者と同様に、Demand画面内でGoogleを選択します。

  2. 入力項目は上記の図を見ながら以下を参照ください。

    1. ①広告ユニットコード

      1. 例：/12345678/testtest

    2. ②サイズ

      1. 例：640x360

      2. 複数サイズを入力する場合は複数のサイズを指定する場合は、パイプ文字（|）で区切ります。例：400x300|1x1

    3. ③adUnitId

      1. GAM上で取得できるユニットコードに紐づく一意のIDを入力ください。GAM上では下図赤枠部分で確認できます。

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    4. ④floorPriceKey

      1. 最適化用に作成頂いた各UPRに紐づいているKeyを入力してください

      2. また、Keyを入力し保存をした後に再度開いていただき、以下赤枠部分に対してdownload it hereから落としたテンプレートに必要事項を入力し、アップロードしてください

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      3. download it hereから落としたテンプレートの入力例は以下を参照ください。

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